Incentive Program: Viva Las Vegas

The Brief

The trip should be unique, a trip that cannot be bought
The trip must be 5 star all the way
The program must have something for everyone

The concept for these programs is to drive delegates to participate in a set period buying or selling program, leading up to the overseas or domestic travel event, in order to accumulate as many points as possible.

In order to drive sales, we were tasked with creating a program trip, guests could not buy. A trip that delivered on all fronts including food, travel and experience, all at the VIP level.
We chose: Las Vegas! The quintessential VIP experience.

The experience started with teaser comms and videos. Guests were reminded at other industry functions of the destination using specialised and targeted entertainment. Guests also received regular buying and point updates.
Travel & accommodation was the very best.

From a private VIP function in the Hollywood Hills, to a lunch in the Nevada Desert with guests delivered there on 25 helicopters, this was a trip no one would forget.

Amazing food experiences, mixed with real life movie & TV star experiences, also played a part in this event. From private nightclub buy outs, to racing European sports cars, a wedding vow renewal officiated by Elvis and last but definitely not least, a Gala Dinner with Liza Minnelli show, this incentive program lived on long after all the guest returned to Australia.

12 Months was spent in consultation with the client to ensure that every aspect of the event was on brand and delivered what it was meant to.
Small details included branded retro 1970 style cabin bags, specially branded gambling chips for use in Las Vegas, VIP entry to an array of clubs on the strip and a post trip package that included a thank you gift and photos of the event.