Roadshow
The Brief
Design, build and activate a bespoke hospitality lounge
5 Events in three months across Australia
Design and build a travelling set, so guest experience is the same in each location
This was a joint event management venture for Johnnie Walker scotch, that followed the Summer Cricket 5 day Test Series. The brief to the joint venture was to design & create, build, manage and host an experiential travelling road show for Johnnie Walkers VIP’s, guests, media and celebrities.
This included setting up a 10m x 20m freestanding marquee and all the supporting infrastructure in each state around Australia over a three month period.
The build included all exterior set up; including marquee, kitchen, cool rooms, generators, lighting (both inside the marquee and outside for work and mood), fencing, security, catering and waste management.
Logistics also included travelling a bespoke set and interior fit out to each location, managing client product on arrival and during the event and ensuring WH&S and RSA was at best practice throughout the event.
Inside, included a sophisticated fit out, furnishings, staffing, audio and vision (including a direct feed of the cricket), mood lighting and a specifically designed audio soundscape with matching vision.
The brief also required front of house management - welcoming and managing guests on arrival and ensuring they were looked after.
After each days cricket, there was an “after party” and brand ambassadors in bespoke uniforms were on hand to help guests and serve drinks and canapes. Part of the night was a cocktail experience using Johnnie Walker.
For everything, brand ambassadors and a brand “hands on” approach was used to ensure maximum guest experience and congruence with the brand.
“Just a quick note of thanks again! Our executive, customers and promo winners have passed on their thanks for what they said has been some of the best corporate hospitality they've experienced. Yet again, nothing was too much trouble..”
Charlie
Brand Manager, Sponsorship Diageo Australia
